FAQ

• What is a research community?

  Great question. It's a social network that is owned by your brand, where you can gather a group of customers or target users. With your community you can launch research programs using built-in survey, discussion, polling and communications tools.

• How is it different than a research panel?

  Research panels are usually just a list of customers or members of a target market that receive & complete surveys, usually through an opaque 3rd party provider. In contrast, a research community is a social community you own where members engage with your brand and with one another. Of course, you can still run surveys, polls and discussions. You can also launch focus groups.

• What value does a research community add?

  Brands who use a community to run research generally get faster and richer inputs from higher quality respondents. They also own massive amounts of first party data about their members, and have direct access to ask them questions, test just about anything, and run digital focus groups.

• How much work does it take?

  Managing a community can usually be done by one team member, or a few individuals doing the job as part of their existing roles. Of course, as community begins to take on more of a pivotal role in your org, you are likely to grow your community team. Alternatively, our Community Success team can help you manage your community, taking the work of building research programs out of your hands.

• How much does it cost?

  Our community platform is priced based on the size of your community, so a community of 10K members costs more than one with 5K members. We regularly hear that we are considerably more cost-effective than "community research" alternatives Toluna or Vision Critical/Alida.

• How does recruitment work?

  Chaordix provides a world-class community research platform and an unparalleled services team, but we do not manage recruitment. We do of course provide numerous resources to support you in recruitment, as well as referrals to recruitment partners.

• Can the community be blind/unbranded?

  You have full control over what your community is called, the domain it lives at, its logo, colours, imagery, etc. If you would prefer the community is blind, you absolutely can take that approach. Note that unbranded communities often need a larger recruitment and incentives budget.

• How do I get started?

  Reach out to our Sales team. They will work with you to build a strategy around launching (or relaunching) your research community.