by Chad Neufeld
We break down the important questions to ask prospective vendors, including:
- Ability to reach a crowd vs growing an engaged online community
- Taking crowdsourcing to the next level via co-creation and leveraging innovation workflows, such as design thinking
- Keeping participants engaged through gamification and incentives programs, offering a variety of activities, and the breadth and depth of communications tools
- Other vendor qualifications that make the difference between crowd ideation success or failure, including custom reporting and crafting implementation strategies.