The Marketer's Guide to Customer Participation 

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by Neya Abdi

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What's In the eBook?

A brave new world of customer engagement! Through this guide, marketing and customer experience professionals will gain an understanding of how participation marketing works and why co-creation drives smarter innovation and an engaged community of passionate customers. Featuring real case studies from LEGO, Airbnb, Harley-Davidson and more!

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If this were a physical copy, it would be heavily dog-eared

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