Refocusing the Role of Consumer Insights For Greater Innovation

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by David Gardner

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What's in the White Paper?

Consumer insights are critical to the long-term success of any business that sells... well, anything really. If you have customers, you need to understand their evolving needs and preferences.

In our latest whitepaper, we outline the four key insight skills that any insights team, large or small, needs to have in order to be successful. 

Here are a few tidbits:

  • Building a small, agile team of generalists can be just as useful as a large team of specialists
  • New tools, like AI, can support insights professionals as they analyze data, but creativity is still key
  • Being socially-savvy is a key insight skill. So much conversation between consumers happens on social
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If this were a physical copy, it would be heavily dog-eared

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