E-Books

The 13 Types of Brand Community Members

A headshot of Judy Garvey

by Judy Garvey

A digital image of the 13 Types of Brand Community Members ebook cover

What You Will Learn

  • How to identify different types of online community members, from knowledge holders and collaborators to fanatics and prosumers
  • How best to interact and collaborate with different types of community members once you've identified each unique persona.
  • Difficult (and often) unruly community members and how to turn a detractor into an engaged brand advocate.
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If this were a physical copy, it would be heavily dog-eared


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