E-Books

The CINO's Guide to Open Innovation (in a Social, Mobile World)

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by Neya Abdi

A digital image of The CINO's Guide ebook cover

What's In the eBook?

Learn how to master any open innovation program and innovation challenge in the age of social and mobile. Discover how leading brands, such as GE, Ford and H&M have shifted traditional R&D methods to those which are more community-oriented, by collaborating with a team of external co-creators. Dive into the Chaordix methodology for co-creation by following our five-step guide for product development, and understand the role crowdsourcing software plays in the open innovation process.

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If this were a physical copy, it would be heavily dog-eared


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