The CINO's Guide to Open Innovation (in a Social, Mobile World)

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by Neya Abdi

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What's In the eBook?

Learn how to master any open innovation program and innovation challenge in the age of social and mobile. Discover how leading brands, such as GE, Ford and H&M have shifted traditional R&D methods to those which are more community-oriented, by collaborating with a team of external co-creators. Dive into the Chaordix methodology for co-creation by following our five-step guide for product development, and understand the role crowdsourcing software plays in the open innovation process.

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If this were a physical copy, it would be heavily dog-eared

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