Top 10 Practical Lessons for Building Customer Co-Creation Communities

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by Neya Abdi

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What's In the eBook?

Co-Creation may be intimidating, especially if you are new to the practice, but over the past ten years we've uncovered a number of practical lessons that prove that becoming a participative brand, one who uses Co-Creation to innovate, is entirely possible for nearly every organization. 

This ebook dives into ten practical lessons from our experience building some of the world's largest and most successful crowdsourcing and Co-Creation communities. We hope that you can infuse them into your Co-Creation practice and see the kind of results that we have. 

Here are a few tidbits:

  • Building a community that's consistent with your brand builds trust
  • Taking an editorial approach, similar to magazines sustains interest over the long term
  • Points & scoreboards can be good for some business challenges, but destructive for others

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If this were a physical copy, it would be heavily dog-eared

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