Why the innovation process should be collaborative

An image of Grace Villanueva

by Grace Villanueva

Cartoon hands grasping each other.

Are you searching for a way to innovate wisely?

Innovation is essential for any business wanting to get ahead in their industry. It's important to bring the latest and greatest to the market.

What's more, making your own company processes innovative can maximize your efficiency. You can grow your business faster by addressing problems faster.

Plus, customers are impressed with innovation. So what can you do to the innovation process to make it even more powerful?

Collaboration is the answer. By bringing collaboration on board, you'll find faster and more creative results.

Read on for more insight.

1. Think Better Together

It's almost become cliche to say that we think better together. The more minds on board, the faster you'll find solutions and results.

But it's almost cliche for a reason: it's the truth.

When you make the innovation process collaborative, you're widening the field of ideas.

Everyone has a unique background and voice. Everyone has a chance to offer a fresh and intriguing perspective.

When you let these diverse individuals share these perspectives, you're more likely to think outside the box.

What's more, your innovation process will be comprehensive--all sides will be considered.

Whether you're bringing multiple employees or customers on board to help you collaborate, more voices and diverse streams of knowledge are better. You may discover something new that completely changes the game.

You may also find answers faster. And these answers won't leave anyone out.

This is valuable when it comes to dreaming up a new product or launching a marketing campaign. It is vital when you're making a choice about product and brand expansion.

All creative hands on deck during the innovation process means faster transformation.

2. Avoid Blind Spots

We all have our own blind spots. These are things we overlook or don't think about when making a decision.

It's easy to have a blind spot as a product manager, innovation leader, or stakeholder.

The best decisions avoid blind spots so that no one is left out, the company stays intact, and the brand moves forward.

It can be tough to avoid blind spots when you're acting on your own.

Collaborating with others during the innovation process helps you steer clear of blind spots.

Chances are, there will be someone in the room (or community) who will point out things that are being overlooked. This is because employees and stakeholders in a company may think similarly, but at the end of the day, they have different opinions and life experiences.

Avoiding blind spots means lowering your risk of making mistakes. You'll maximize your company efficiency as a result.

3. Market Test the Right Way

Collaboration during the innovation process can help you make important decisions as a company. It can help you co-create effectively to come up with a prototype.

Collaboration can also resolve company process or marketing issues. It is essential for making progress inside your enterprise.

If you do take a product to the market test stage, innovation is still viable. In fact, innovation occurs at all stages of any decision or product launch.

Rely on your collaborators when you market-test a product, service, or customer experience improvement. As a result, you won't overlook key data and metrics.

You'll approach data and analytics in a comprehensive rather than a narrow way. If you need to make changes, you can feel confident making these.

Market-testing the right way means that you can bring your real product to the market faster. You'll minimize your odds of testing out or launching a poor product.

4. Foster Company-Wide Creativity

If you invite a lot of people inside your company to participate on a project, you set the standard for creativity.

Bringing multiple employees on board a project will encourage a creative mindset in everyone. Collaboration during the innovation process shows your employees how much you value the creative process.

This is more likely to encourage employees to be creative and innovative in other areas. You may have a ripple effect, essentially, that promotes a culture of innovation in your office.

You will also have an opportunity to reward innovation in all areas of your company. This can boost employee morale and bring employees together.

5. Create Change and Community

Whether you rely on customers or employees to collaborate, you create a solid community.

People can become emotionally invested in a project or network when they collaborate on it. They feel that they have the ability to create change within a company or brand.

This can bring people together in a powerful way. It creates a real sense of purpose, sense of belonging and a unique bond between members of an open innovation community.

It can also unite customers in a shared experience or perspective.

Having solid communities inside your company and out is essential for your own growth. You establish a foundation of teamwork throughout every stage of the innovation process.

Collaboration and community can help secure your future as a participatory brand, and retain your best employees and loyal customers.

6. Build a Brand Customers Will Follow

Lastly, customers will pick up on these newfound values in your business.

By showing them that you prioritize participation, creativity, and community, you show them values they may also cherish.

Customers like following brands that resonate with them on a personal level. Introducing collaboration into the innovation process can help you reach customers on this level.

As a result, you can easily expand your customer base. You will cultivate a brand that your biggest fans will want to follow for years to come.

This is especially true if you have leveraged customer co-creation throughout the innovation process for important product launches and marketing campaigns. 

Collaboration in The Innovation Process

If you're seeking a viable way to make your company innovation process more effective, start collaborating.

The best innovation is collaborative because it engages many different perspectives. It helps you avoid blind spots, making prototyping and market-testing more efficient.

You can even build community, cultivate important values among your staff, and establish a cult-like customer following.

If you're ready to harness the power of participation and collaboration, it's time to check out Chaordix. Learn more about the solutions we offer collaborators for powerful co-creation in an always-engaged community. 

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